Following the KUSHAQ, the SLAVIA is the second ŠKODA in the INDIA 2.0 campaign In the medium term, the models manufactured in India will also be exported to other countries. The carmaker set up a new MQB production line at its Pune plant so this could be achieved. ŠKODA AUTO’s vehicle production in India has a localisation level of up to 95%. The on-site team’s wealth of expertise and understanding of local preferences mean that ŠKODA can respond to changing needs quickly and in a flexible manner. The majority of the development work is carried out locally – in close collaboration with colleagues based in the Czech Republic – at the technology centre in Pune, which opened in early 2019. ŠKODA AUTO has adapted this platform specifically for the Indian market and to meet the country’s new, stricter safety and emission requirements. The MQB-A0-IN – a variant of Volkswagen Group’s modular transverse matrix – provides the technical basis for the new models. ‘SLAVIA’ quickly became synonymous with quality and innovation, and the name was also adopted for the motorcycles introduced by Laurin and Klement in 1899.
The bicycles stood for reliability, affordability and inventiveness – qualities that still form ŠKODA’s ‘Simply Clever’ corporate philosophy today. Soon after, they designed their own, successfully marketing them under the brand name SLAVIA from 1896. In 1895, the founding fathers Václav Laurin and Václav Klement started their business by repairing bicycles in Mladá Boleslav. We are confident that the ŠKODA SLAVIA will continue the benchmarks set by the OCTAVIA and SUPERB, and will help us to further strengthen our dominance in the segment.” Commemorating the founding fathers Václav Laurin and Václav Klement With its sophistication, capable engines and numerous Simply Clever features, the SLAVIA will appeal to discerning customers in India, and it will also be appreciated in markets around the world.
It also represents a new growth area for ŠKODA AUTO. The sophisticated SLAVIA stands for prestige and style. In addition to the increasingly sought-after SUVs, the premium saloon segment offers tremendous potential, and it’s a territory that we have made our own. Gurpratap Boparai, Managing Director of ŠKODA AUTO Volkswagen India Private Limited, stated: “The successful start of the INDIA 2.0 project with the KUSHAQ truly highlights what can be achieved with global collaboration here in India.
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We are confident that both the KUSHAQ and the SLAVIA will allow us to leverage the full potential in this promising, growing market.” The SLAVIA is perfectly tailored to the needs of our customers in India and is built with a localisation level of up to 95%. Following the successful launch of the KUSHAQ, we are now entering another popular segment with our brand-new saloon. Thomas Schäfer, ŠKODA AUTO CEO, said: “With the new SLAVIA, we are igniting the next stage of our INDIA 2.0 product campaign. Its name is both a tribute to the carmaker’s beginnings and a symbol of a new era in the Indian market. The power output of the TSI engines available for the SLAVIA is 85 kW (115 PS)* and 110 kW (150 PS)* respectively, and just like other ŠKODAs, this model is characterised by an emotive design. As the saloon is based on the MQB-A0-IN platform – an MQB variant specially adapted by ŠKODA AUTO for India – it offers a comprehensive range of safety features and advanced infotainment systems. The SLAVIA is produced in the country, with a localisation level of 95%. Following the successful launch of the KUSHAQ SUV, the brand-new saloon is the Czech carmaker’s second India-specific model. The introduction of the SLAVIA marks the start of ŠKODA AUTO’s next stage in the INDIA 2.0 project.
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